The Trade Desk, Inc.
NASDAQ Global MarketCapital Structure
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in mil. unless spec.Company Description
- CEO
- Jeffrey Terry Green
- Full Time Employees
- 3,843
- Sector
- Communication Services
- Industry
- Advertising Agencies
- Address
- 42 North Chestnut Street Ventura CA United States of America 93001
- IPO Date
- Sep 21, 2016
- CIK
- 0001671933
- Website
- thetradedesk.com
- Similar Companies
- Business
- The Trade Desk, Inc. operates as a global technology firm specializing in programmatic advertising solutions. The company provides a proprietary, self-service cloud-based platform empowering advertising buyers to strategically plan, manage, optimize, and assess data-driven digital campaigns. These campaigns span a comprehensive array of ad formats and channels, including display, video, audio, native, digital out-of-home, and connected television, accessible across various devices such as computers, mobile phones, and streaming equipment. The platform distinguishes itself by operating solely as a demand-side platform (DSP), offering advertisers and agencies transparent, data-informed tools to enhance reach and decision-making without inherent conflicts of interest. It leverages advanced AI for optimization, like the Kokai platform, and facilitates precise audience targeting using diverse data sources. Revenue is generated through platform fees, typically a percentage of ad spend, alongside charges for value-added services and data. Recent innovations include the launch of Deal Desk to streamline strategic deals with publishers using AI for performance insights and the introduction of Audience Unlimited, an overhaul of its third-party data marketplace. The company has also expanded strategic partnerships, notably with various Over-The-Top (OTT) platforms to enhance Connected TV inventory and an agreement with DIRECTV for a custom TV operating system. The Trade Desk serves advertising agencies and other service providers on behalf of advertisers. Founded in 2009, the company maintains its headquarters in Ventura, California.
Company News
Can The Trade Desk's JBPs Become Its Next Major Growth Engine?
Why The Trade Desk Stock Rallied Today
Magnite Rallies 6%, Trade Desk Climbs 5%, AppLovin Barely Budges: Is Agentic Ad-Tech Broadening Out?
LoopMe Launches Brand Lift Integration with The Trade Desk
Why The Trade Desk Stock Lost 24% in August
The Trade Desk stock: Bullish patterns emerge despite mounting business woes
Trade Desk Rises 5% on Kokai Zuma Agentic AI Launch, AppLovin and Magnite Barely Budge
Trade Desk Unveils Kokai Zuma With New Agentic AI Capabilities
Can Gracenote's Integration Give TTD an Edge in CTV Advertising?
The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai
Trade Desk Just Dropped 24% in a Month. Is It Time to Sell?
The Trade Desk Stock Slides After the Close: Here's Why
TTD's Customer Count Broadens: 3 Drivers Winning Businesses & Agencies
Trade Desk's Weak Q3 Outlook Raises Concerns: What's Ahead?
The Trade Desk's Chief Legal Officer Sells 13,355 Shares Amid a Sinking Share Price
The Trade Desk Falls 6%, AppLovin Slips as Demand-Side Ad Tech Keeps Breaking
Why The Trade Desk Stock Plunged to (Another) 7-Year Low Today
Trade Desk Stock Falls Monday as Growth Slows and Wall Street Slashes Targets
The Trade Desk's Woes & A New AI Doughnut?
The Trade Desk Stock Just Crashed. Should Investors Buy the Dip?